2023 Bronco

Real Freedom Lies in the Outdoors

Any adventure, wherever it lies, is just a Bronco away.


Starting MSRP



Seating For




Specifications for BASE Model

Celebrating The 1966 Original

Ford Bronco® introduces Heritage and Heritage Limited. Two new editions with the classic styling of the original and the high-tech performance of a modern trail tamer.

U.S. Models Shown. Bronco® Heritage Editions available early 2023. Limited availability. See dealer for availability. Always consult the owner’s manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Ford is committed to the preservation of the environment and treading lightly.

Built Wild Extreme Durability Testing

Bronco® has weathered thousands of kilometres of elevated torture tests. Executed over challenging proving-ground roads, test labs and in the harshest real-world environments.
Pre-Production Model Shown.

The Capability to Deliver

Goes Over Any Type of Terrain Modes (G.O.A.T.) with confidence. With standard 4×4 and an exclusive drive mode system. An approach angle that takes on the toughest terrain and endless modification possibilities for true outdoor enthusiasts.

G.O.A.T. Modes™ Goes Over Any Type of Terrain

The Bronco™ SUV features the Terrain Management System™ with G.O.A.T. Modes™ to deliver tailored driving experiences through a suite of sophisticated electronic vehicle systems. Bronco has up to seven available G.O.A.T. Modes (Normal, Eco, Sport, Slippery, Mud/Ruts, Sand, Rock Crawl and Baja), depending on trim level, to tailor vehicle performance on various surfaces or conditions. These systems optimize steering, handling and powertrain response to allow a customer to operate the vehicle with confidence either on the road or off.

U.S. preproduction computer-generated image with optional equipment shown.

Ready For Almost Anything

From the Standard to Lux, the wide range of Ford Bronco interiors are all crafted to be rugged and refined. Using materials created for outdoor fun, it’s designed to be easy to clean and maintain.

U.S. Model Shown.

Out Of Touch. Still Connected.

No matter how far off the grid you are, SYNC® 4 keeps you linked to the world. Its cloud based technology offers a variety of features to keep you as connected as you want to be.
U.S. Model Shown.

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